And Spotify had once offered Facebook Login as the default for its mobile app. Spotify had also been one of the first media partners on Facebook’s ticker, which would show you in real time what friends were up to on Facebook and other services. But those plans were later dialed back, possibly over music rights’ or technical issues. Facebook back in 2011 had been planning an update that would allow music subscription users to engage with music directly on Facebook, much like this. Spotify and Facebook have a long history of working together on music efforts. It’s also fully in charge of the music catalog and audio ads that play alongside the content.įor Facebook, this deal means it now has a valuable tool to keep users spending time on its site - a metric that has been declining over the years, reports have indicated. However, it’s still responsible for the royalties paid on streams, just as it was before, the company told TechCrunch, because its app is the one actually doing the streaming. The partnership allows Spotify to leverage Facebook’s reach to gain distribution and to drive both sign-ups and repeat usage of its app just as the COVID bump to subscriber growth may be wearing off. (Users have to download the Spotify app and sign up for Paid accounts from there if they want to upgrade.) Spotify notes that it’s not possible to sign up for a paid account through the mini-player experience itself, so there’s no revenue share with Facebook on new subscriptions. For first-time Spotify users, they’ll have to sign up for a free account in order to listen to the music shared via the miniplayer. This setup means users will need to have the Spotify mobile app installed on their phone and a Spotify account for the miniplayer to work. When a user posts an individual track or podcast episode to Facebook through this sharing feature, the post will now display in a new miniplayer that allows other people who come across their post to also play the content as they continue to scroll, or reshare it. Now, when Spotify users are listening to content they want to share to Facebook, they’ll be able to tap the existing “Share” menu (the three-dot menu at the upper right of the screen) and then tap either “Facebook” or “Facebook News Feed.” The miniplayer itself is an extension of the social sharing option already supported within Spotify’s app. The feature will be available to both free Spotify users and Premium subscribers.

Today, the companies are rolling out this integration via a new “miniplayer” experience that will allow Facebook users to stream from Spotify through the Facebook app on iOS or Android. Facebook announced last week an expanded partnership with streaming music service Spotify that would bring a new way to listen to music or podcasts directly within Facebook’s app, which it called Project Boombox.

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